Jim Henry is a pizza educator, content creator, and co-founder of Virtual Pizza Academy, recognized for blending real-world pizza operations, modern media, and high-level technique into accessible education for home pizza makers and professionals alike.
After building a strong foundation in dough and fermentation, Jim focused on refining pizza processes in commercial environments, honing systems that emphasize efficiency, consistency, and streamlined workflows. This operational mindset continues to influence both his cooking style and his teaching approach.
As his skills developed, Jim strategically grew a social media presence by analyzing market trends, audience behavior, and emerging formats—helping his content stand out in a crowded space while educating and inspiring a global pizza community. His distinctive Detroit-style pizzas, known for dramatic frico edges, earned him the nickname “The Frico King,” with creations that look as striking as they are technical.
Jim’s growing influence led to his role as an Ooni Ambassador, where he helps promote and raise awareness for the full lineup of Ooni products through education-driven content and demonstrations. He has also collaborated with respected industry leaders including Stanislaus Tomatoes, Corto Olive Oil, LloydPans, Hormel Foods, and others—further solidifying his credibility within the professional pizza space.
Building on this momentum, Jim co-founded Virtual Pizza Academy alongside Jim Mirabelli, growing it into a trusted voice in online pizza education. VPA is known for its professionally produced, interactive classes that bridge the gap between home kitchens and commercial pizza operations.
